AT&T Facebook Refresh

AT&T’s Facebook was overrun with haters, constantly complaining, no matter what was being posted. The question we posed, “how do we turn frenemies back into friends?” A full refresh, grounded in “it’s what you do, with what we do,” came to life in recurring bits a la late night talk show sketches, to help usher in the beginning—and golden age—of social content on the platform.