Michael Harari | Creative Director
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McDonald's Change of Fashion

McDonald’s: Change of Fashion

Only 7.3% of designers are Black. To change the conversation, McDonald’s launched the Change of Fashion program, connecting 5 up-and-coming Black designers with life-changing mentors to help further their careers, and use key events throughout the year—BET, Essence Festival of Culture, and NY Fashion Week—to give these designers a platform to be seen.

 

Inside the booth, we established the Fashion House, an interactive space to see the designers’ creations, workroom inspiration (changed daily to reflect the designer being showcased), and swag grab.